Saltus Athletic Academy
"Forging strong, powerful athletes and changing the way Canada thinks about strength & conditioning and athletic development."
- Saltus Athletic Academy
The founders of Saltus Athletic Academy reached out through a referral for help to build out the branding of their new small business venture. The goal was to create eye-catching content that accurately captures the essence and aspirations for their business.
Roles: Creative Direction, Producer, Project Management, Scripting & Planning, Photography, Videography
With the edginess of basketball and the younger demographic of students targeted, we aimed to create dramatic visuals that would attract aspiring athletes in joining Saltus Athletic Academy.
This theme was carried throughout the creative direction, transpiring into our accessment of equipment we would need to accomplish the vision. Following our conversations and reasearch, we settled on shooting portions of the video in slow-motion to communicate the small pivotal moments and decisions that are made in the fast-paced game of basketball -- how all the hard work and training on the court will provide the ability to win the 1-on-1 battles you will face in a game against the opponent.