Saltus Athletic Academy

"Forging strong, powerful athletes and changing the way Canada thinks about strength & conditioning and athletic development."
— Saltus Athletic Academy

The founders of Saltus Athletic Academy reached out through a referral for help to build out the branding of their new business venture. The goal was to create eye-catching content that accurately captures the essence and aspirations for their business.

Role
Creative Director
Photographer / Videographer

Deliverables
Creative Direction + Producer
Project Management
Scripting + Planning
Photo + Video

This theme was carried throughout the creative direction, transpiring into our accessment of equipment we would need to accomplish the vision. Following our conversations and reasearch, we settled on shooting portions of the video in slow-motion to communicate the small pivotal moments and decisions that are made in the fast-paced game of basketball -- how all the hard work and training on the court will provide the ability to win the 1-on-1 battles you will face in a game against the opponent. 

© Copyright 2023  |  Norman Tam
Vancouver, British Columbia, Canada